Manifesto

The AI Gap Is Real. We're Here to Close It.

Every week, a new AI tool launches that promises to make someone's job easier, faster, or better. Developers ship faster with Cursor. Writers think clearer with Claude. Researchers go deeper with Perplexity. Designers move quicker with Figma AI.

And every week, millions of people who could benefit from these tools never touch them — not because they don't want to, but because they can't afford to.

A ChatGPT Plus subscription is $20 a month. Cursor Pro is $20 more. Notion AI on top of that. It adds up fast. And for a student in Lagos, a freelancer in Manila, a junior developer in São Paulo, or a nurse in Manchester wondering what this AI thing means for her career — the cost isn't just money. It's access. It's opportunity. It's the difference between understanding what's coming and being blindsided by it.

We think that's wrong.

The people who fear AI the most are often the ones with the least access to it.

Fear lives in the unknown. The colleague who has spent three months using AI tools every day doesn't fear displacement — they're too busy figuring out what to build next. But fear is rational when you've never held the tool, never seen what it can and can't do, never had the chance to form your own informed opinion.

Access changes that. Not a YouTube tutorial. Not a LinkedIn post. Actual hands-on access — the kind where you open the app, run your own project through it, and discover for yourself where it helps and where it falls short. That's what builds real confidence. That's what keeps you relevant.

We built Bona Rewards because we believe access to AI tools should not be a privilege.

The idea is simple. We ask you questions about the apps and platforms you use — your honest opinion, your real experience. That data helps the technology industry understand what people actually think, not just what their paying customers think. In return, we give you points. And with those points, you enter draws for the very tools that are reshaping the world of work.

You share what you know. You get access to what you need.

No subscriptions. No credit cards. No gatekeeping.

This is not charity. This is a trade.

Your opinions have value. The tech industry spends billions trying to understand how people choose, use, and abandon their products. We think you should benefit from that value directly — not through a $2 survey payout that insults your time, but through access to the tools that can genuinely change what you're capable of.

Every poll you answer makes our data richer. Every piece of data we collect helps us grow the platform. And every giveaway we run puts AI tools in the hands of someone who might not have had them otherwise. The more you participate, the more we can give away. The more we give away, the more people get to experience what AI can do for them.

That is a loop we are proud to run.

We are not here to tell you AI is going to be fine.

We don't know that. Nobody does. The disruption is real. The uncertainty is legitimate. Some jobs will change in ways that are painful and fast. We're not going to stand here and promise you a soft landing.

What we can promise is this: the people who arrive at that moment having already used the tools, already experimented, already developed an intuition for what AI is good at and what it isn't — those people will have options. They will adapt faster. They will be harder to replace and quicker to reinvent themselves.

We want that to be as many people as possible. Not just the ones who could already afford the subscription.

Start where you are. Earn what you need. Get ahead.

That's the whole idea.

Welcome to Bona Rewards.

Daniel — Cofounder, Bona

Ready to start? Answer polls, earn points, win AI tools.

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